Logging into a new social platform can feel quiet at first. But beneath Bluesky's calm surface is a vibrant network of creators, communities, and conversations. You just need to know where to look.

Forget aimless scrolling. This guide will show you how to actively find and follow the people who make Bluesky great.

1. Master the Search Bar

The search bar is your most direct tool. Go beyond just searching for usernames.

  • Use Targeted Keywords: Looking for a specific niche? Search for it directly. If you're into vintage synths, try searching for "Moog," "Juno-106," or "modular synth" to find posts and the people making them.

  • Leverage Hashtags: Hashtags are your express lane to active communities. Searching for #ArtCommunity, #TechTalk, #Booksky, or #Science will instantly show you the key creators and conversations happening in that space.

2. Tap into Custom Feeds

Think of Custom Feeds as community-built radio stations for any topic imaginable. Users create these feeds to automatically gather posts containing certain keywords.

When you subscribe to a feed like "Game Dev" or "Cat Pics," you're not just getting content—you're getting a curated list of interesting people to follow. See a post you like in a feed? Follow that account. It’s one of the best ways to discover passionate creators.

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3. Jumpstart Your Following with Starter Packs

This is the fastest way to populate a new account. Starter Packs are user-curated lists of essential accounts to follow for a specific topic.

Simply search Bluesky for things like:

  • "News Starter Pack"

  • "Artist Starter Pack"

  • "Science Starter Pack"

  • "Fandom Starter Pack"

You'll find posts where users have compiled lists of must-follow accounts. With just a few clicks, you can transform your empty timeline into a bustling hub of information and activity.

4. Follow the Domain

One of Bluesky's most unique features is allowing users to set a custom domain as their handle (e.g., @yourname.com). This is a powerful way to find and verify professionals and brands.

  • A tech journalist might use a handle like @name.theverge.com.

  • A creative professional might use @name.art.

  • A developer could use @username.dev.

Searching for handles associated with domains you trust is an excellent way to discover thought leaders in your niche.

Supercharge Your Discovery

When you're ready to take your growth seriously, tools can accelerate the process. A service like SkyPilot acts as an all-in-one toolkit for Bluesky, offering analytics, post scheduling, and topic engagement features to help you find viral trends and connect with key people in your niche even faster.